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About Us

AmplifyX was created to bring transparency, equity, and artist ownership to the music industry. We believe artists have the right to own their masters, control their creative journey, and keep a majority of their royalties.


Founded by music lovers across the technology and financial industries, our goal is to leverage our expertise in these financial markets to build a better world for artists.


The idea for AmplifyX sparked as we connected with individuals in the music industry and saw how broken it was for the artists. Prince put it best when he said, “Record contracts are just like — I’m gonna say the word – slavery. I would tell any young artist…don’t sign.” How could we leverage our backgrounds to solve a glaring issue in an industry we—and the world—love?


Today, streaming platforms make distribution virtually all digital, therefore cheap and accessible for artists, and social media allows artists to build and grow their fan bases organically. We believe, now is the best time in history to be successful as an independent artist. If artists had the capital to invest in their production, music videos, tour support, and collaborations, they would have a path to a successful career. They could keep a majority of the money they earn. Artists deserve to own their master recordings, control their creative direction, and retain a majority of earned royalties—and they can with AmplifyX.


As we help artists establish ownership of their future, we are providing investors who are willing to accept the risks of investing with an opportunity to capitalize on a growing market. From superfans to sophisticated investors, anyone 18 or older can participate and invest with AmplifyX. Our goal is to provide investors with a unique asset that is not correlated to the traditional financial markets. 


Adam Cowherd


Reformed Physicist. Former strategy consultant that led teams to digital transform banks, setup corporate accelerators, and operationalize innovation factories.


Bobby Kamaris


Bobby previously worked on M&A transactions for private equity clients at Ernst & Young. As a finance nerd and music fanatic, he's now focused on building at the intersection of entertainment and FinTech.


Kelli Richards

VP of Business Development

Kelli is a veteran in digital music and a seasoned “super-connector” with over 30 years of music/tech experience. She was a young A&R exec at EMI Music, and then launched and ran Apple’s earliest endeavors in music and entertainment during her lengthy tenure there. Kelli has also been a champion of artist-to-fan engagement initiatives for over 25 years.



Ron Sittler

Ron has over 25 years of experience representing financial institutions and business entities in complex commercial disputes predominantly in the media and finance sector.  Ron has successfully served as lead trial counsel in numerous jury trials, bench trials, and arbitrations. 

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